Whole Brain Technology is the art and science of understanding how individuals think.

Whole Brain Technology provides a basis for measuring these different thinking preferences by determining the degree of dominance that has developed among the four thinking structures of the brain.

At the core of Whole Brain Technology is the Herrmann Brain Dominance Indicator (HBDI™), the worldwide standard for ensuring thinking preferences and Brain Dominance. Whole Brain technology is scientifically designed to help you and your people think better. The HBDI is a tool for organisational development, leadership development, personal growth and innovation. It helps organisations to:

• Improve individual and team effectiveness, cohesion, productivity and communication
• Increase creativity which will keep you light years ahead of your competition
• Increase performance and bottom line results

Over two million people worldwide have undergone HBDI analysis. It is now in 20 countires and available in 20 languages. It is used by over one third of all Fortune 100 companies.

Where HBDI™ and Whole Brain Thinking™ can help:

• Career Development. Increase job fit, decrease turnover. Scan for high potential leaders. Assess individual profiles in relation to tasks and decision making required.
• Communication and Conflict resolution. Ensure effective communication with anyone, about anything, at any time. Reduce conflict stemming from contrasting communication styles. Diversify and balance your communications to reach all audience segments. Improve fractured teams or dysfunctional relationships
• Sales and Marketing Effectiveness. Factor customers' tendencies and preferences into sales and negotiation methods. Gain new insights into target markets and analyse trends.
• Culture Change and Organisational learning. Factor thinking styles into strategies for managing culture change, mergers and acquisitionsTailor teaching to match learner preferences.
• Strategy Development. Tailor strategy development process to differences from a liability to an advantage. Enhance clarity, confidence, consensus.
• Creativity & Innovation. Compose R & D groups, task forces, and other groups by blending appropriate thinking preferences. To get new projects successfully off the ground.